The Lausanne 2020 pictograms
Pictograms, graphic representations of sports disciplines, are a core element of the visual expression of the Olympic Games. In line with its ambition to actively involve young people in the preparation and organisation of the event, Lausanne 2020 has entrusted the development of the pictograms to ERACOM (Ecole romande d’arts et communication de Lausanne), a Lausanne-based arts school. The Organising Committee unveiled them 300 days before the Lausanne 2020 Youth Olympic Games get underway.
ERACOM, whose apprentices have already created Lausanne 2020’s mascot “Yodli”, which was introduced to the public early this year, gathered three classes from its graphics department for this new project. A total of 36 apprentices worked together to produce the 16 pictograms, which represent each of the winter disciplines included in the Lausanne 2020 programme.
To draw inspiration, the students mainly focused on the athletes’ movements while practicing their different sports. They used several technics, from painting to drawing, and even some creative experiments with brooms and water in the schoolyard resembling Chinese calligraphy.
Once the final pictograms were chosen, a class of fourth year students from the interactive media design programme worked on their animation. These animated pictograms will be used on all Lausanne 2020 digital platforms, before and during the Games.