Discover the Look of the games at the Olympic Museum
Until the 17th of March 2019, the Olympic Museum of Lausanne offers you to go on a journey through the look of the games.
During the Olympic Games, like the Youth Olympic Games, the host country welcomes the entire world. In order to celebrate this sport festival like it should be, it is essential to execute breath-taking competitions and mind-blowing visuals.
Athletic side of things, le host country obviously assures the arrangement of all necessary infrastructure for a smooth continuity of competitions, comfort and the security of the athletes as well as the spectators.
Image side of things, it uses its creativity in order to highlight its culture, and when its associated with the Olympic rings, we obtain a visual signature of the Games in the country and for the entire world before the event. A unique and recognisable identity in all history of the Olympic Games.
The exposition starts by the birth and the evolution of the Olympic rings, which today, is one of the most known logos in the world! They are born in 1913, travelled through time to finally arrive in 2010 as we know them now.
You can then stop at the different islands designed to penetrate in the graphic universe and the creative process of seven emblematic editions of the games.
- Tokyo 1964 where the graphism and the local culture are intimately linked.
- Mexico 1968 with its hypnotic lines and its typical colours
- Munich 1972 where everything is aligned, integrated and designed down to the smallest detail
- Los Angeles 1984 which sees its 80s colours triumph on its large Californian areas
- Lillehammer1994 where Norwegian traditions and nature rise to the occasion
- Athens 2004 with a modernised and stylistic version from its cultural antique heritage
- London 2012 recognisable by its vanishing lines and its vibrant colours
After admiring the look of these games, discover the look of the Lausanne 2020 Youth Olympic Games, which is in process of creation by the students of the Ecole Romande d’Arts et Communication (ERACOM).
And there’s even more surprises. Don’t hesitate to come and visit the Olympic Museum and its exposition about Olympic Language. It's free entry!
For more information, visit the Olympic Museum website.