The Lausanne 2020 Youth Olympic Winter Games has become the latest major sports events organiser to officially migrate to a .sport domain.
In the crowded and complex world of the internet, the use of a .sport domain gives a greater degree of visibility and searchability and, because of the criteria applied by GAISF (Global Organisation of international Sport Federations), confers approval and membership of an exclusive community.
GAISF is responsible for managing the programme to market, as well as sanctioning and managing the use of .sport. Critically this includes deciding which applicants should be given permission to use the .sport domain.
This is important because one of the key benefits of adopting .sport is that it confers legitimacy and credibility to the user because it meets key criteria established by GAISF.
Possessing a unique and identifiable domain is a symbol of each organisation’s trust, authenticity and visibility within the sports movement, and offers successful applicants a significant brand-building tool with increased commercial opportunities.
Speaking about the new Lausanne 2020 .sport website, Director General Ian Logan said:
“Launching Lausanne2020.sport demonstrates our focus on innovation and determination to lead the way. Our new .sport website will make our event easy to follow for fans from all around the world as well as highlighting the importance of the Youth Olympic Games and its place in world sport. Fans will visit the site to catch-up on all the news and updates in the build up to the event and follow all the incredible action throughout the two weeks.”
Lausanne2020.sport is now the home for all the latest news, videos and information about the upcoming Games, which will take place from 9 to 22 January 2020.
Since the launch of the .sport initiative in September, when GAISF officially began accepting applications, over 200 organisations have registered for a domain. This includes major events organisers, brands, broadcasters, media outlets as well as IFs.